Prevent your mail/IP from getting marked as SPAM/Blacklisted, A few TIPS!

“SPAM“! A word familiar to all Netizens.

Emails plays a major role in today’s business, one must be keen to preserve the authenticity of mails they sent to the users and fail to do so may result in getting your mail server IP blacklisted and mails ends-up in users junk folder and they die!

This post is not a perfect guide to prevent you from getting blacklisted by the spamcops, but a few tips that could save your “Time” and “Reputation”.

1) All email is filtered against published blacklists of spam servers. Check whether your mailserver IP is already blacklisted : http://www.mxtoolbox.com/. If listed, take necessary actions to remove it. You can temporarily switch the mail server IP to get the mails moving until your regular IP is released.

2) All mails will be filtered based on certain rules. It looks for senders email address, mail subject line and words on the message content. Avoid using blank subject line and using common spammers words like “offer, discount, sale, free etc… There are a lot more..

3) Maintain a regular time intervals while sending mails to a particular sender. This could be setup on exim configuration file. (Needs admin privileges)

4) Enable SPF:
Sender Policy Framework (SPF), is an e-mail validation system designed to prevent e-mail spam by addressing a common vulnerability, source address spoofing. SPF allows administrators to specify which hosts are allowed to send e-mail from a given domain by creating a specific DNS SPF record in the public DNS for that domain. Mail exchangers then use the DNS to check that mail from a given domain is being sent by a host sanctioned by that domain’s administrators.

If SPF record is enabled for a domain, spammers and phishers are less likely to forge e-mails pretending to be from that domain. Spam filters now check for SPF records and hence eliminate the chance of forged mails, spams. Hence an SPF protected domain is less attractive to spammers and phishers and is less likely to be blacklisted by spam filters and ligitimate mails will go through.

SPF keeps the detail of the machine which is only authorized to send mails for that particular domain. This is done by adding additional a TXT record to their existing DNS records. Mail receivers that checks for SPF records check the domain DNS and finds whether the server is allowed to send mails for that domain.

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