In today’s technology-driven and super competitive world, one of the most crucial factors required to propagate your business across masses, thereby enabling you to achieve a space in the market, is web advertising. Starting with providing the essential information about your product to your potential customers, to creating trust among them or adding credibility to your business, a good website can do it all. When you think of starting your own website, you will first need to find a suitable web hosting provider who will provide you the server space to store all your files, assets and databases on the server. To achieve this, today there are many webhosting services such as shared, VPS, dedicated, WordPress etc. from which you may choose one. On the other hand, what if you wish to start your own web hosting business? The best way to make this possible would be by offering Reseller Hosting. Let us discuss how in detail.
What is Reseller Hosting?
Reseller Hosting is a form of web hosting where a Web Hosting provider allows a part or all of their web hosting services to be sold by an individual or third-party organization. This enables the account owner to act like the hosting service provider to the end users. To be precise, you re-rent your server bandwidth, web hosting resources like CPU, RAM, disc space etc. to your clients as a way of generating income. Now that we know what reseller hosting is, let’s see what makes it a better choice for business.
Why should Your Become a Hosting Reseller?
The rapidly increasing interest for online marketing, subsequently gave birth to various web hosting companies who started offering their services to meet this significantly growing demand. However, the scenario started to change when people could not afford to pay for a dedicated server which in turn paved the way for a much economical solution called Reseller Hosting. Apart from the cost aspect, Reseller Hosting has few other notable advantages too which may be listed as below.
- A one-stop solution for web professionals – Web professionals can go one step ahead from just web designing and offer to host their customer’s website without the need to redirect them to a web hosting company.
- Low Investment Cost – With no major infrastructure costs, nor with the need to hire an expert, you get to take off your business with just the capital required to lease the server space.
- Scope to provide personalized hosting solutions – While web hosting companies may have thousands of customers to cater to, with reselling, you get to serve limited people that allows you to provide customized hosting solutions with dedicated customer support.
- Profitable – Having to invest less capital and with inexpensive maintenance charges, there is a good profit margin whether you start off with a basic plan or eventually scale up your server resources.
Steps To Start A Server Reseller Business And Make It A Success
Any business be it small or big, needs to have a business plan. From setting up goals to outlining guidelines and working on the funds, the groundwork has to be completely streamlined. So, are you thinking of starting your own hosting business? Then be sure to work on the following.
- Identify Your Target Audience
Is it bloggers, web developers, web designers, startups, small and medium business owners or is it just an individual? Identify who you wish to cater to and then accordingly choose the Reseller Hosting Plans that would be appropriate to meet their needs. Once you figure out your audience, you should ponder upon points such as the solutions you can offer and how you can be different from the other reseller hosting companies. Deciding your audience and also the ways to reach them will not only help you add solutions to your hosting plans, but will also make your hosting unique.
- Choose Your Parent Hosting Company Wisely
In order for you to have a healthy stint with your customer, it becomes vital to choose a hosting provider who can provide you top quality service at a low price. Being able to resell individual shared hosting by keeping the costs down should be a priority. Conduct some research before you invest and choose a hosting company that is:
- Reliable and established
- Specialized in Reselling Hosting Support Services
- Able to provide White Label Support
- Capable of providing Customer Support
- Fix Your Budget and Set a Price
Once you have chosen the right hosting company, understand the various reseller hosting plans they offer and choose the one that suits your budget. It is not about having a big budget, but about making the right investment that matters to run a successful business. Then comes pricing. Make sure to set your pricing right in a way that helps you achieve customers and also make profit.
- Equip Yourself to Provide Strong Customer Support
Customer Support becomes a key influencing factor towards determining whether a business will be a hit or miss. With respect to Reseller Hosting business, it is more likely that your customers are often less technical, which ultimately leaves them behind with a lot of queries and doubts. As a host, it becomes your prime responsibility to offer timely support to your customers that in turn will help you win their trust and further aid in retaining them for a longer period of time. The longer the customers stay bonded, the louder it speaks about your successful working model. Your top goals should be:
- Providing multiple communication channels to customers. (At the very least, two modes)
- Efficiently resolve issues within a reasonable time frame.
- Promote & Step-up Your Marketing
Once you have your website ready, implementing effective market strategies to engage and attract customers can help promote your business. Including bold and striking calls to action and graphics wherever possible, making use of SEO based keywords to facilitate your search engine rankings and also sending out marketing emails to your existing and potential customers can aid in showcasing your presence in the market.
Possible Challenges in Reseller Hosting and Mitigation Measures
While we have quite a few aspects that support the ease of starting a Server Reselling business, there are also a few challenges to consider and overcome. Reseller Hosting business can definitely be lucrative. But to sustain the business and maintain consistent development in the field is not everyone’s cup of tea. If you happen to run into those unprecedented technical glitches, like a security breach or a data loss that is beyond your scope of control, you will need help from a reliable infrastructure partner to take the weight off your shoulders.
SupportSages offers one of the best Managed Services in India. Clutch has recognized and listed us as one among the Top 100 companies in the Indian IT services industries. We have over a decade of experience in serving as a Server Management company and Cloud Infrastructure partner for hosting and reselling business. With our technically gifted employees, advanced tools and unceasing customer support, we assure a hassle-free business experience and all that’s needed to keep your business up and running.
Conclusion:
To sum up, Reseller Hosting business is taking off big time today. As a great way of making money for business aspirants or as a supplement for your existing business income, reseller hosting can be the perfect choice to establish and grow a business. If you’re considering entry into the Reseller Hosting Business, be sure to contact SupportSages to help you on your way!
